Improves Brand Recognition

One of the advantages of social media advertising is how it influences brand recognition for any type of business. Thanks to social media advertising, we can reach potential customers who do not yet follow us or who are unaware of our brand. In fact, due to social media marketing, brands receive three times more traffic from users who are unaware of their existence than from users who already know them, have previously made a purchase online, or have visited their website.

You Can Reach Your Target Audience

Publishing ads on social media has extensive targeting capabilities. This allows us to reach the most relevant type of customer. For example, on Facebook, we can target users based on their demographics, interests, behaviors, connections, etc. Each of these targeting options can be further divided into more specific ones that we could combine to reach our target audience. For instance, using location-based targeting options, we can direct public service ads to people who are not only in a specific place but also to those who have recently visited or currently reside in that location.

The Payment Model is Quite Commercial

The cost of advertising on social media is related to the following benefit. The upside is that you only pay for user clicks, eliminating the problem of poorly calculated investments. Additionally, the cost per click on these platforms is usually quite reasonable. Like other online advertising solutions, such as Google AdWords, the cost is heavily influenced by the quality of the ads.

They Offer a Wide Range of Formats

You can find formats for every taste in social media advertising, from simple text and image ads to photo galleries, videos, interactive content, and forms. In many cases, the format is specifically designed to integrate into the network it belongs to and remove user barriers to advertising presence. This is one of the main advantages of social media advertising.

Allows for Exhaustive Budget Control

Since you can start advertising on social media with just one euro a day, it is a suitable solution for small and medium-sized enterprises. However, they also offer sufficient options and investment possibilities for large multinational companies that have invested millions in them.

1000+ Hours

Needless to say, social media advertising will increase traffic to our website, as more users will have the opportunity to learn about and discover our business. The best part is that, since our advertising campaigns will be carefully targeted to reach only potential customers, the traffic generated will be high-quality and very interested in our products or services.