Increases Conversion Rates

It improves organic ranking by appearing at the top of Google due to its integration with YouTube, generating a higher number of visits to your page or blog. Its use can increase the time spent on a webpage, and being shareable content will reach more people, increasing traffic to the website.

Builds Consumer Trust

A video can provide a more complete, compelling, and intimate connection than words alone. Video is particularly useful for portraying your company as helpful, knowledgeable, and social, while also building trust by providing additional information in a genuine manner.

Generates Trust

It is a proven fact that customers prefer to hire a service or buy a product from someone whose voice they have heard or who they have seen in a video, as this provides them with an intuitive understanding of the person they are interacting with.

Offers Greater Credibility

Videos can provide your customers with an authentic and personal brand experience that can be very effective in building trust and credibility for your company.

Moreover, video marketing can be used to tell stories that emotionally connect with your audience and convey your brand's values and personality in a more visual and effective way than other content formats.

Another way video marketing can offer credibility is through demonstrating your products or services in action. A demonstration video can be an excellent way to show potential customers how your product or service works and how it can help them solve their problems or meet their needs.

Improves Ranking

Videos not only help with ranking but also have the potential to appear at the top of Google due to their integration with YouTube, increasing the number of visits to your website or blog. Any SEO expert is aware of the boost that using video can give a website to achieve a good position in Google searches. Clean and organized pages do not attract this search engine at all; instead, it prioritizes websites that offer multimedia content in various formats. Therefore, keep in mind that you should embed videos on your website if you want Google to take you to the first page.

Greater Effectiveness and Engagement

Users and consumers consume video because it is engaging, not boring, and it is something we want. Not to mention, there is an undeniable fact: we read less and less. 

Thus, the effectiveness of a video significantly increases compared to other media. When it comes to maintaining your customers' trust, a solid video channel is a valuable tool. Video marketing retains existing customers and attracts new ones.

By providing video-related content, we will increase interaction with consumers and stay on their minds.